Convert attention into
customers
through psychology‑driven
ad creatives
Most ad budget gets spent guessing what'll convert. We use neuromarketing to study why your buyer stops, trusts, and buys. Then we build every creative around the answer.
Built on Experience.
The Focux System
Juan Pinto
Attention is the only resource brands can't buy their way into. I worked inside TikTok Europe managing ad campaigns and creator strategy, and what I learned is that most brands lose the attention game before the creative even starts.
The Focux System exists for the ones that actually deserve their audience's focux. The brands with real products, real purpose, and the ambition to earn it.
Four steps.
One compounding
system.
The same process applies whether you need creatives only or full ads management. The first three steps never change. The last one compounds.
AUDIENCE INTELLIGENCE
Decode
×We research your audience. Behaviors, psychology, and what's already earning attention in your category. Eye tracking, attention mapping, behavioral data. Not guesses.
ANGLE ARCHITECTURE
Map
+CREATIVE PRODUCTION
Build
+TEST. LEARN. COMPOUND.
Sharpen
+Focux Creative
Library
Three types of creatives.
One system behind all of them.
The brain trusts people, not brands.
These UGC-driven creatives build credibility before the sale. Structured to move skeptical buyers toward confidence.
Formats
Focuxed TikTok Ads Management
PHASE 01
Audit
Know exactly where you stand. Full account and category research. Whether you're starting from zero or already running campaigns, we map the opportunity before spending a single dollar.
PHASE 02
Run
Campaigns managed by platform experts. Account setup, TikTok Pixel Pro, Events API, audience targeting, bid and budget management, Spark Ads, Search Ads, and In-Feed. Weekly optimization. Performance reports included.
PHASE 03
Scale
Compound what works. Lookalike audiences, new angle testing, and creative rotation to push winning campaigns further. Full performance reporting and data analysis every cycle.
Our Campaigns Performance
Video Views
Full video views
Before
8.5K
After
42K
Engagement Rate
% engagement with the content
Before
2.3%
After
8.7%
CPM
Cost per thousand impressions
Before
€8.50
After
€2.90
ROAS
Return on every € invested
Before
2.4x
After
6.2x
What clients say
“Working with the team has been a game-changer for us. In the first month, we doubled our client volume, and the messaging finally felt clear, intentional, and built around what our audience actually responds to.”
Taylor Daniels
CEO · Tru Media Co.
“The creative direction they helped us build for Luméa completely changed how we were showing up. The ads felt premium and intentional, it helped us grow over 6x for the first time, a huge milestone for the brand.”
Ernest Nowak
Founder · Luméa Skin
“Their team helped us communicate our services in a way that felt clear, professional, and human. For healthcare, that balance is not easy to get right. The final work made our message much stronger for attracting the right patients.”
Sergio Rey
Medical Director · Sergio Rey Clinic
“So far, we've only used the creative and content side, and results across our social channels have already been going really well. Juan helped us take scattered ideas and turn them into clear angles we could actually run with.”
Kellie Weed
CMO · Salesbot
“Juan has been a huge help with our content across Instagram, TikTok, YouTube, and beyond. He knows how to take complex nonprofit topics and turn them into content that feels simple, engaging, and easy to act on.”
Christian LeFer
CEO & Founder · InstantNonprofit
“If you're thinking about working with them, just do it. The difference in our TikTok ads was clear from the start, better traffic, stronger product interest, and ads that actually started converting in a way we weren't seeing before.”
Daniel Smith
CMO · Nouri
Common questions
Ready to earn
your audience's
focux?
Tell us about your brand. We'll take it from there.